Cyncly’s Acquisition of Mobile Marketing

A: We believe combining Mobile Marketing with the broader Cyncly flooring offering will allow us to provide our customers with a truly seamless and complete offering across the full consumer journey. This journey begins with website and digital engagement, continues through to customer relationship management, measurement and estimation tools, with core processes connected by the industry’s leading enterprise resource management. We are excited to offer a true one-stop-shop for key digital solutions, tailored to our flooring customers. 

We will continue to offer our current flooring software suite, in addition to Mobile Marketing’s website and digital solutions. In the near-term, we are investing to enhance the integrations between Mobile Marketing and products from our other Cyncly flooring business unit brands (RFMS and Pacific Solutions).

Cyncly is taking steps to support Mobile Marketing’s future growth. As a part of the Cyncly platform, Mobile Marketing will access Cyncly’s best-in-class sales and marketing, regionally tailored customers service, and decades of global R&D experience. We look forward to working with the existing Mobile Marketing team to help achieve these ambitions by utilizing these proven strategies and expertise.

A: In the near-term, we will be investing in engineering resources to enhance the integration between Mobile Marketing and RFMS/Pacific Solutions products to deliver a seamless customer experience. Our customers can expect to see steady improvement of integration through 2024.

A: We will continue to support and encourage third-party ERP integrations with Mobile Marketing solutions. We have no intention of limiting or terminating the ability for Mobile Marketing customers to work with the ERP that best meets their needs.

A: We intend to continue providing flooring visualization solutions through the partnership with Roomvo. We look forward to strengthening the relationship between our two companies.

A: Cyncly is a software company. We will continue to provide best-in-class software solutions to customers within flooring and across other markets. We have no intention of becoming a buying group or selling flooring products. We will maintain and expand our relationships with industry networks and buying groups so that together we can provide the most to our customers. We look forward to growing alongside our trusted partners.

A: Day-to-day operations and processes, including invoicing and key contacts remain unchanged. We expect Mobile Marketing to gradually benefit from the broader Cyncly platform and resources, and will communicate updates clearly as they arise.

A: Our primary focus with Mobile Marketing is ensuring a best-in-class flooring solution suite. In the future, we may look to expand Mobile Marketing’s offering across other end markets if this allows us to better serve our customers’ needs.

A: Our goal is to put the needs of our customers first in everything we do. We may expand our solution suite with further acquisitions in the future if it allows us to better serve our customers and contribute to the success of the flooring industry as a whole.