RFMS CMM is built to help you compete in today’s market. No matter the type of flooring projects you do (mainstreet, builder, multi-family, or commercial) you need to provide excellent customer service and get the most from your lead generation efforts. RFMS CMM is a valuable part of that objective.
Multi-Functional
CMM is comprised of three distinct areas to enable you to transform your business.
Sales Floor Manager (UPS) - keep up with your showroom floor traffic (may be purchased as a stand alone module).
Retail Sales Manager - track contacts, prospects or customers as they relate to your sales and advertising.
Commercial Project Management - manage and track everything about your multiple-phase projects and jobs.
Calendar and Email Automate your communication and scheduling by using the built-in Calendar and Email capabilities in RFMS CMM.Even create mail merge documents and letters that can be sent internally or to outside customers and contacts using Outlook.
Close more Sales with RFMS CMM Choosing a good contact management tool for your business is as important is choosing a good employee, as your choice should provide your business with everything that you and your employees need to take your sales from start to finish. The right contact management tool can help your salespeople convert more prospects into customers and turn one time customers into repeat clients.
Track more Prospects, Manage more Customers Track and manage everything from one software program:email, meetings, files, tasks, alerts, notes, contact history, advertising campaigns and much, much more.In addition, once your sales force closes the sale, turn the prospect into a customer in RFMS with the click of the mouse.
Key Benefits of a Contact / Project Database The 80/20 rule can help a business owner find out what is important in their flooring business. Using RFMS CMM allows you to manage customers in a database that can clearly define the 20 percent of customers who generate 80 percent of the revenue in any business.
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Pricing Please contact your RSA for pricing.

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Sales Floor Manager (UPS) Tool (can be purchased separately) - Easily track which salesperson is “next in line,” who is out of office, and who is with a customer
- Track store traffic and “measure-to-close” ratio
- Manage staff from multiple locations or by groups
Retail Sales Manager
- Track any type of prospect, contact or customer.
- Import contacts or lead lists from other sources
- Export to .CSV files for use in other programs
- Generate sales reporting per salesperson
- Create custom sales process checklists
- Track the source of leads and advertising campaigns
Commercial Project Management
- Group together project data including orders, bids, customer records, emails, notes, alerts and much more to stay on top of everything that happens during the sales process.
- Associate your choice of records, including RFMS Measure documents or PDF and pictures
- Alert the sales person when purchase orders are generated and material is received
- View all records together in the Order History screen related to the order including purchase orders, installations scheduled and accounts payable records
Calendar, Task Tracking & Email Features
- Productivity tools that are available in both Contact and Project areas include:
- Create mail merges or individual letters for printing/emailing
- Generate multiple “remarks” for the contact or project
- View and edit a comprehensive “To Do” list and Calendar
- Assign tasks to other users
- Email contacts using your Outlook email or the RFMS Internal Mail system directly from RFMS CMM
Scalable
- Available in a variety of user license packs
- UPS System may be purchased separately.